Media Alert
For Immediate Release — June 16, 2024
Sierra Nevada World Music Festival Just Announced Cancellation of their Upcoming Festival Set for
June 21-23, 2024 in Boonville, CA.
Sierra Nevada World Music Festival (SNWMF) just announced the cancellation of their 2024 set for next weekend. This festival is well-known for its traditional Jamaican music and family-friendly atmosphere.
With just a week away, producer Gretchen Franz-Smith released this statement this morning, "With a very heavy heart, SNWMF BNVL LLC must announce the cancellation of Sierra Nevada World Music Festival 2024, due to unforeseen circumstances and low ticket sales.
Last year, the SNWMF team beautifully and successfully revitalized the festival after a five-year hiatus. We have been diligently working towards presenting another magical weekend this year. This has become increasingly difficult due to an extremely sharp decrease in ticket sales the past couple weeks."
Despite cutting expenses and bands wherever possible, the increased costs of infrastructure, transport and more, plus insufficient funds from ticket sales, SNWMF realized they cannot proceed knowing they will be unable to meet their financial commitments across the board, or to present their usual high-quality event.
SNWMF has stated that they will do everything possible to issue refunds. SNWMF will keep ticket buyers informed through newsletters and social media posts.
Franz Smith continues, "We cannot apologize enough for this turn of events or the late notice. We have considered every option the last couple weeks but must face the harsh economic realities. We cannot express our gratitude and love to everyone who has supported SNWMF."
This would have been the 27th installment of this event. Sierra Nevada World Music Festival returned with gusto in 2023 after a five-year hiatus.
Today's cancellation adds yet another to the list of the
many 2024 festivals that are cancelling.
Updates can be found at @snwmf or www.snwmf.com
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