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Thomas Pridgen: The New Rhythmic Force Behind The Mars
Volta |
The amazing drummer who has torn it up with Christian Scott and
Michael Lee Firkins at gospelchops.com and on You Tube puts his mojo to work with
The Mars Volta, to dramatic results. Drummers are clamoring for this story
on one of the most exciting drummers to come along in years.
Plus this issue features a Percussion
Miking Guide, Tomas Haake, Classic '80s transcriptions, and much
more. Read on.
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Features and Artists |
Tomas Haake Meshuggah
returns with obZen, its most ambitious swan dive into brutal math rock.
Superhuman Haake gives us a blow-by-blow account of the entire creative
process.
Drummers Of The Jam Band Cruise DRUM! sets sail
with Stanton Moore of
Galactic, Rob Koritz and Dino English of Dark Star Orchestra,
Alan Evans of Soulive, Russell Batiste of The Funky Meters,
Manas Itiene of Spearhead, and
Dave Watts of The Motet, and
many more.
Lenny
Castro Get with the busiest percussionist on the Los Angeles
session scene – who has worked with everyone from The Rolling Stones to
The Red Hot Chili Peppers.
New Wave Hotlicks DRUM! celebrates the beats that drove the
’80's, with transcription and analysis of classics like “Roxanne,”
“Just What I Needed,” and “Burning Down The House.”
VIBE
Dave Houghton of Joe
Jackson’s band
Brad Morgan
of Drive By Truckers
Alex Lopez of Suicide Silence
DRUM PARTS
A full transcription of an Andy Galeon drum part from the new
Death Angel CD, Killing
Season.
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Plugged In And SoundLab Reviews |
PLUGGED
IN
Microphone Advice: Karen Stackpole shares professional tips
about getting the best live sound from congas, bongos, shakers, and
bells.
SOUNDLAB
Tama Starclassic Birch Drum Kit
Alesis
Trigger IO
Sabian XS20 Cymbals
Gibraltar Catapult Pedal
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What Else Is New At DRUM!? |
- REDESIGN: We're
tinkering with the formula again and will roll out the new DRUM! in time
for Summer NAMM. This redesign, driven by our recent reader surveys, will
freshen our look and emphasize certain new features for readers. Look for
some hand drum surprises, expanded Plugged In coverage, more tips and a
renewed educational focus.
- DIGITIZE: We've got new lower rates for DRUM! Digital. Call Phil Hood for
details.
- RECORDING:
We recently completed a survey of 595 recording drummers and the
results are surprising. Find out how drummers record, what gear they use,
their level of sophistication, and their aspirations for recording in the
future. Click here to receive your copy.
DRUM! Media
Kit |
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DEADLINES |
Ad Closing
January 30, 2008
Material Due
February 5, 2008
On Sale
March 17, 2008
Off Sale
April 14, 2008
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CONTACT |
Display Advertising
Eric Frank
408-971-9794 x207 Email
Classified Advertising
Eric Kamm
408-971-9794 x 208 Email
Strategic Complaints
Phil Hood
408-971-9794 x 203 Email
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Advertiser
Insight |
How To Thrive In A Recession?
How should you view advertising and marketing decisions in a
recession? This is a subject of more than academic interest for us today.
In a study of U.S. recessions,
McGraw-Hill Research analyzed 600 companies covering 16 different
industries over a five-year period. The results showed that firms that
maintained or increased their advertising expenditures during a recession
averaged significantly higher sales growth both during the recession and
for the following three years than those that eliminated advertising.
Within three years, sales of companies that were aggressive recession
advertisers had risen 256% over those that cut advertising. Similar
studies document these effects for the recessions of 1981-82 and 1991.
Robert Evan Wilson tells the following story. "A few
years ago when my wife was expecting our second son, we realized it was
time to move our first born out of the nursery and into a regular bed. So,
on a Saturday afternoon, we retrieved my old bunk bed from my parent's
attic. All we needed to do was buy a couple of new mattresses. The
following morning, as we lingered over cofee and the Sunday paper, mywife
pointed to several ads and exclaimed, "Look at all these sales. We
picked theperfect time to buy a new mattress!"
Being
in the advertising business, I chuckled, and said, 'Honey, that's the
beauty of advertising. Mattresses are always on sale, but no one ever
notices that until they're in the market for one.'"
It's the ready-to-buy phenomenon. You have to be available to your
customers when they are ready to buy, with info like "What's for
sale?" and "Which product is best for me?"
Advertising has short term benefits--it drives sales. But it's long-term
benefits are even more powerful. It works cumulatively, building a
relationship of knowledge and emotion between potential customers and your
products. They don't want to buy products from someone they don't know, so
you need to take advantage of every chance you get to establish yourself
with prospects.
Maintaining brand advertising in a
recession is crucial. There is an old saying, "It's great to
advertise when times are good, but you MUST advertise in a
recession." That doesn't mean you don't change anything. You have to
tighten your focus, save where you can, and try not to damage your
long-term brand building.
The best reason to advertise in a
recession is that it helps you achieve market dominance, as stated at the
beginning of this article. Research says that firms that market in a
recession can take share away from competitors who cut back, thinking that
the consumer isn't buying or watching. These aggressive marketers become
more visible to future customers, and their short-sighted competitors fade
from memory.
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