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    PI Newsletter 
January 2008 
PI Incentives Ltd. Is Proud To Announce Its 100th Brand Milestone!
On December 4, 2007, PI Incentives acquired three new tier-one brands which brought us past the 100th brand milestone! As a leader in the loyalty rewards market in Canada, PI Incentives offers an interactive website allowing customers to request order status through PI Connect, order electronically, develop points programs through PI Rewards, create online presentations through PI By Design and much more! Stay tuned as we unveil a fresh new look for our 2008 website!

In addition to the website, PI Incentives also employs the methodology and practice of Lean Six Sigma. With both a Black Belt and Green Belt on staff, the tools used by Lean Six Sigma allow us to improve the efficiency of our internal processes, gain speed and quality in order to best serve our customers, and meet and exceed customers' expectations with creative problem solving and teamwork.

With over 6,400 premium brand name products, PI Incentives provides a one-stop-shop for all your promotional needs. For 2008, let our team of dedicated, friendly and professional staff assist you whether building a successful long term incentive program or servicing any of your promotion requirements. The PI Family is here to service YOU!

A Heritage Of Power And Durability
The Poulan, Poulan Pro, and Weed Eater lines of equipment are backed by a long heritage of innovation that began in 1944. This history is reflected in their line of powerful riding mowers, lawn mowers, trimmers, blowers and chainsaws. These products represent the best value to home owners in the marketplace offering quality, power and durability that every customer should come to expect. Features and aggressive pricing make any Poulan, Poulan Pro, and Weed Eater product an attractive purchase to consumers.

Delicious Delectables!
Gourmazing Baskets offers an exciting new line of selected gourmet food bundles from around the world, for those who enjoy giving and receiving the finest in gourmet fare. Each collection is beautifully gift wrapped with earth-friendly packaging and consists of carefully chosen delectables, themed for a unique gourmet experience. The products have been hand selected, researched, and sampled in order to ensure that they are made from quite simply, the best quality ingredients. Some of our items are unique and others are treasured favourites. Taste the very best and enjoy the abundance of Gourmazing Baskets.

Life With Panache!
Launched in the summer of 2007, LACOSTE watches sport the fresh, informal elegance indicative of the name LACOSTE. Entering the fashion game in 1933, LACOSTE founder and tennis champion Rene' Lacoste revolutionized men's sportswear with his comfortable cotton pique polo shirt, embroidered with a crocodile, symbolizing his on-court nickname. New LACOSTE watches reflect the casual elegance, refinement, quality and innovation for which the LACOSTE brand is renowned.

Leaders Of Innovation
Thermor Ltd. has its roots in industrial and consumer instrumentation, which date back to 1934. For the last 19 years, Thermor Ltd. has concentrated its efforts on consumer instruments including analog and digital; thermometers, weather and cooking instruments as well as health/wellness and medical diagnostics products. Thermor Ltd. has made products that span the globe, while their roots have been, and continue to be, a wholly owned Canadian company.
Callaway Golf Announces New 2008 Product Lineup
Callaway Golf Canada recently announced its 2008 product lineup. With more than 30 new offerings from the Callaway, Odyssey and Top-Flite brands, the lineup represents the most extensive new product initiative in the company's history.

"This is the deepest, most robust new product lineup we've ever offered," said George Fellows, Callaway Golf President and CEO. "And there's not a weak spot in this roster. Each of these products is rich in technology and innovation and is designed to meet the needs of today's golfers."

In addition to the Callaway Golf Hyper X Driver, the FT i-brid Irons and Tour i Golf Balls, the 2008 Callaway Golf new equipment roster also includes a new FT-iR Driver, three new fairway woods, re-engineered Callaway Golf FT Irons, new Big BerthaR Irons, X-ForgedR Wedges, new OdysseyR Black SeriesTM i Putters and new Top-FliteR Golf Balls.

"The new 2008 product line continues to demonstrate Callaway Golf's cutting-edge industry leadership," added Scott Reid, Managing Director of Callaway Golf Canada. "Every year we strive to make every golfer a better golfer, whether that be through club and ball technology, custom fitting through our expanding Canadian network of state-of-the-art performance centres, or simply instruction and golf education through our support of Callaway Golf in schools and the Links for Women program. I am especially proud that many of our new clubs have been designed specifically for women, to meet their unique swing needs."

Through an unwavering commitment to innovation, Callaway Golf Company has created products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrated its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls and sells golf accessories, under the Callaway GolfR, OdysseyR, Top-FliteR and Ben HoganR brands, in more than 110 countries worldwide.
PI Incentives Ltd. • 220 Duncan Mill Road, Suite 315 • Toronto • ONT • M3B 3J5 • 416-383-0766 • piincent@pi-incentives.com
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