Use Online Marketing to Help Sell Your Home
|
In recent years, selling property online has
gained tremendous ground. Buyers no longer have to spend all day driving
to each listing in the newspaper. Now, buyers can find a home that
suits their needs with a click of the mouse. Internet listings have
numerous advantages over traditional advertising.
Your local newspaper
has a limited audience—the internet does not. Listing online gives you
an unlimited amount of potential buyers. Of course, some are just
browsing, but the more people who see it, the better.
We’ve all
read newspaper ads with abbreviations that can’t be understood due to
limited ad space. With an online advertisement, the space is unlimited
so you can be as clear and concise as you want without deterring
potential buyers.
Channel Ernest Hemingway; be very descriptive
when it comes to selling your property. Instead of simply saying “fenced
in yard,” describe what the buyer can do with this space. It will make
the property seem large and exciting, it will stick in the buyer’s mind.
An
online advertisement will allow you to upload as many pictures as you
want. Use this opportunity to spotlight the best features in the home.
Some sites also have video support, so you can even include a
walk-through of the home.
Online advertising offers the best
exposure for sellers. You’ll gain an unlimited audience and attract more
serious buyers.
|
|
Home Remodeling: A Perfect Time to Go Green
|
Going green has come to mean everything from
buying compact florescent lights to installing a solar array on your
roof. Each brings its own set of benefits and unique price range. A
perfect time to begin your transition to “green” is when home repairs
and remodeling are needed. And you don’t even have to spend a lot of
money to transition from products that are unsustainable and damaging to
the environment to those that have been made from recycled and/or are
produced with proven sustainable methods. But to choose your products,
you will have to do your homework. Identify your project, create a list
of items needed, and then research an ever-growing list of green
alternatives. Review the choices for a wide variety of recycled and
environmentally friendly products from local and chain building
suppliers. This research can most likely be done on the websites of
these stores, which will save you time and gas in the process.
Repair or Update
Your Porch or Deck – Look for a ‘green’ label on your lumber.
The Forest Stewardship Council approves wood products that are taken
from a healthy forest by identifying them with a green logo with their
initials, FSC, and a half-check/half-tree symbol. If you want a more
worry-free deck or porch, you will want to choose wood that has been
treated to resist insects and rot with a copper formula, ACQ, and not
arsenic or chromium.
New Floors – There are several choices for new
and durable floor coverings. Bamboo, cork, and what is called ‘true
linoleum' is three. Bamboo grows profusely across the world and
therefore is considered a viable renewable resource. Cork flooring is a
byproduct of the wine industry – made from the wasted cork after wine
corks are punched out. Both bamboo and cork are durable, reduce noise,
and are easy to maintain. True linoleum is made from wood and cork
"flour", limestone dust, rosin (from pine trees), and colorants all
mixed with linseed oil (from flax seeds) and baked onto a jute backing.
An acrylic sealant is added as a topcoat. Presumably, when it's time to
remodel, true linoleum can be shredded and turned into compost.
New Countertop for a
Green Kitchen – Changing your countertop might not seem like
a significant move from conventional to green, but if you are
considering a new one then you should consider Paper Stone. Its name
says it all because it is a countertop created from recycled paper
fibers and resin, but is durable and heat resistant. It looks and
performs like stone but doesn’t require land-damaging quarrying.
Greening Your
Bathroom – A simple change of water fixtures in your
bathroom can help to conserve water use. Most households consume 75% of
their yearly water intake in the bathroom with showers, toilets, and
sink. Simple steps don’t even involve new fixtures, like turning off the
water while shaving or brushing your teeth. However, if you really want
to reduce water waste, replace worn shower heads with a low-flow or
adjustable water head and replace old toilets with full/half flush
systems.
|
|
The Advantages of Ownership
|
Deciding to
purchase a home will likely be the largest and most important purchase
you’ll ever make. There are a number of advantages to being a homeowner
that you may want to consider.
Long-Term Investment With
every
mortgage payment, you are one step closer to acquiring your own
home. Also, with every improvement you decide to make, it adds value to
that investment.
Equity Your home will increase in
value even as you pay down your loan; this means you will easily build
equity. Equity creates wealth and it helps accomplish future financial
goals like your child’s education or retirement.
Tax Advantages Real
estate taxes and mortgage interest are tax deductible. Often, these tax
breaks make home ownership as affordable as renting.
Satisfaction The
pride you get from accomplishing your goals and maintaining your home
makes life more enjoyable.
|
|
Contact Information
|
|
|
|
Contact me:
|
|
Real Estate Quick Facts
|
Each year, The National Association of
Realtors releases an extensive report of real estate facts. The
following is a snapshot of their findings:
- The typical
first-home buyer is 32 and has a median income of $57,200
- The
typical homebuyer searched for a home for 8 weeks before making a
purchase.
- The typical seller owned their previous home for 6 years.
- The
typical home stays on the market for 4 weeks before selling.
- Over
80% of all homebuyers use the internet as an information source.
|
|
Amazing Homes: Updown Court
|
In 2006, Updown Court in Surrey, England was
the most expensive private residence on the market at $138 million. Now
it is third behind One Hyde Park and Antilla in Mumbai, India.
The
original home was built in 1924. It was badly damaged in a fire in 1987
and has since been fully-restored and upgraded. Notable aspects of the
architecture have been described as “neo-classic Californian.” Updown
Court is characterized by double spiral staircases, grey slate rooftops,
and surfaces in honey-colored granite and green Guatemalan marble.
Once
you follow the $3 million heated driveway, you’ll see that Updown Court
has 103 rooms, a bowling alley, and five swimming pools. It also boasts
an underground garage with room for eight limousines. If that isn’t
enough, your neighbors include Elton John and Sarah, Duchess of York.
|
|
|
|