Use Online Marketing to Help Sell Your Home

In recent years, selling property online has gained tremendous ground. Buyers no longer have to spend all day driving to each listing in the newspaper. Now, buyers can find a home that suits their needs with a click of the mouse. Internet listings have numerous advantages over traditional advertising.

Your local newspaper has a limited audience—the internet does not. Listing online gives you an unlimited amount of potential buyers. Of course, some are just browsing, but the more people who see it, the better.

We’ve all read newspaper ads with abbreviations that can’t be understood due to limited ad space. With an online advertisement, the space is unlimited so you can be as clear and concise as you want without deterring potential buyers.

Channel Ernest Hemingway; be very descriptive when it comes to selling your property. Instead of simply saying “fenced in yard,” describe what the buyer can do with this space. It will make the property seem large and exciting, it will stick in the buyer’s mind.

An online advertisement will allow you to upload as many pictures as you want. Use this opportunity to spotlight the best features in the home. Some sites also have video support, so you can even include a walk-through of the home.

Online advertising offers the best exposure for sellers. You’ll gain an unlimited audience and attract more serious buyers.


Home Remodeling: A Perfect Time to Go Green

Going green has come to mean everything from buying compact florescent lights to installing a solar array on your roof. Each brings its own set of benefits and unique price range. A perfect time to begin your transition to “green” is when home repairs and remodeling are needed. And you don’t even have to spend a lot of money to transition from products that are unsustainable and damaging to the environment to those that have been made from recycled and/or are produced with proven sustainable methods. But to choose your products, you will have to do your homework. Identify your project, create a list of items needed, and then research an ever-growing list of green alternatives. Review the choices for a wide variety of recycled and environmentally friendly products from local and chain building suppliers. This research can most likely be done on the websites of these stores, which will save you time and gas in the process.

Repair or Update Your Porch or Deck – Look for a ‘green’ label on your lumber. The Forest Stewardship Council approves wood products that are taken from a healthy forest by identifying them with a green logo with their initials, FSC, and a half-check/half-tree symbol. If you want a more worry-free deck or porch, you will want to choose wood that has been treated to resist insects and rot with a copper formula, ACQ, and not arsenic or chromium.

New Floors – There are several choices for new and durable floor coverings. Bamboo, cork, and what is called ‘true linoleum' is three. Bamboo grows profusely across the world and therefore is considered a viable renewable resource. Cork flooring is a byproduct of the wine industry – made from the wasted cork after wine corks are punched out. Both bamboo and cork are durable, reduce noise, and are easy to maintain. True linoleum is made from wood and cork "flour", limestone dust, rosin (from pine trees), and colorants all mixed with linseed oil (from flax seeds) and baked onto a jute backing. An acrylic sealant is added as a topcoat. Presumably, when it's time to remodel, true linoleum can be shredded and turned into compost.

New Countertop for a Green Kitchen – Changing your countertop might not seem like a significant move from conventional to green, but if you are considering a new one then you should consider Paper Stone. Its name says it all because it is a countertop created from recycled paper fibers and resin, but is durable and heat resistant. It looks and performs like stone but doesn’t require land-damaging quarrying.

Greening Your Bathroom – A simple change of water fixtures in your bathroom can help to conserve water use. Most households consume 75% of their yearly water intake in the bathroom with showers, toilets, and sink. Simple steps don’t even involve new fixtures, like turning off the water while shaving or brushing your teeth. However, if you really want to reduce water waste, replace worn shower heads with a low-flow or adjustable water head and replace old toilets with full/half flush systems.


The Advantages of Ownership
Deciding to purchase a home will likely be the largest and most important purchase you’ll ever make. There are a number of advantages to being a homeowner that you may want to consider.

Long-Term Investment
With every mortgage payment, you are one step closer to acquiring your own home. Also, with every improvement you decide to make, it adds value to that investment.

Equity
Your home will increase in value even as you pay down your loan; this means you will easily build equity. Equity creates wealth and it helps accomplish future financial goals like your child’s education or retirement.

Tax Advantages
Real estate taxes and mortgage interest are tax deductible. Often, these tax breaks make home ownership as affordable as renting.

Satisfaction

The pride you get from accomplishing your goals and maintaining your home makes life more enjoyable.

Contact Information
Serena Person



209-863-9740


Website

In this issue:

Use Online Marketing to Help Sell Your Home

Home Remodeling: A Perfect Time to Go Green

The Advantages of Ownership

Contact Information


Contact me:
Serena Person



209-863-9740

Website

Real Estate Quick Facts
Each year, The National Association of Realtors releases an extensive report of real estate facts. The following is a snapshot of their findings:

  • The typical first-home buyer is 32 and has a median income of $57,200
  • The typical homebuyer searched for a home for 8 weeks before making a purchase.
  • The typical seller owned their previous home for 6 years.
  • The typical home stays on the market for 4 weeks before selling.
  • Over 80% of all homebuyers use the internet as an information source.


Amazing Homes: Updown Court
In 2006, Updown Court in Surrey, England was the most expensive private residence on the market at $138 million. Now it is third behind One Hyde Park and Antilla in Mumbai, India.

The original home was built in 1924. It was badly damaged in a fire in 1987 and has since been fully-restored and upgraded. Notable aspects of the architecture have been described as “neo-classic Californian.” Updown Court is characterized by double spiral staircases, grey slate rooftops, and surfaces in honey-colored granite and green Guatemalan marble.

Once you follow the $3 million heated driveway, you’ll see that Updown Court has 103 rooms, a bowling alley, and five swimming pools. It also boasts an underground garage with room for eight limousines. If that isn’t enough, your neighbors include Elton John and Sarah, Duchess of York.


JBA Network • 311 Montford Ave • Asheville • NC • 28801

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