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Valentine’s Day is oh-so-soon and the good news is that it’s not too late to do something special! That advice applies both personally and professionally, but let’s keep it G-rated and talk about the business part.

Valentine’s Day can offer up a great opportunity to market your own goods to your readers with a holiday twist, and it can also be a great time to express appreciation for your readers by sending them a little valentine message of your own. 

Determine if your product is marketable for the holiday. While there is plenty of room for stretching, you’ll (hopefully) know if you’re going too far. A tiller might light up some avid gardener’s heart but nobody wants tax preparation given to them in a romantic gesture.  (Ok, so I know one person who would, but I’m sticking with the ban on romance and tax interactions)

Draft your Valentine’s masterpiece.
If you are email marketing for the holiday: At this point in time, you’re marketing to email readers who need to take action if they’re going to be ready on the big day itself. Craft a subject line that assures the reader you have exactly what they need, when they need it, and a call-to-action that guides them through the process with ease. 

If you are sending a valentine’s message: Have something of value to offer your readers and share it with them, along with a note of appreciation. It’s a bit like giving out valentines in grade school - you put a note in everybody’s box and those who are open to it can read something into it.