Blog

Promoting Your Subscribers’ Agenda

by AJPublished 20 Jun 2014

Is your marketing a you-first affair, or are you making your customer’s needs a priority? Ace marketer Mel details the best way to turn your agenda into your customer’s agenda.

BFF: Filter by Newsletter Name

by AJPublished 13 Jun 2014

Welcome to the first edition of our Beta Feature Fridays (BFF) series! Join us on a spectacular journey through the new and exciting tools you’ll find in MNB Beta. Part 1 takes a look at the Filter by Newsletter Name tool. Buckle up!

Social Emails

by MelissaPublished 06 Jun 2014

Email and social media go well together, but they are no longer completely separate entities. The reality is social media like Facebook, Twitter, Pinterest and Instagram have forever changed the game. And, while email remains one of the top ways to contact an engaged audience and rouse them to action (actual action, not clicking a “like” button), it helps to use all those social tools in your efforts. 

The Case for (and Against) Consistency, Part 2

by MelissaPublished 30 May 2014

Last week, our two marketing pros made their opening arguments in the case for (AJ) and against (Mel) consistency in email marketing. It was a knock-down, drag-out flurry of nonstop case-makers, but after one round, this (polite and respectful) war of words is just getting started. This week, we’re opening up the floor for some classic point/counterpoint.

The Case For Consistency

by MelissaPublished 23 May 2014

Is consistency always the most effective plan for consumer communication? There are a growing number of professionals who feel that an over-adherence to consistency may be counterproductive in the long-term – particularly in the world of email marketing.

With that in mind, we tapped two of our top in-house marketing experts to debate the merits consistency of when building email newsletters. Enter Mel and AJ. AJ will stand for the benefits of a consistent approach, while Mel will present the case for a more adaptable plan.