Tokens / Mail Merge Personalization
Allows each email to each subscriber to be personalized based on information for that subscriber. When each email is sent out, a call to the database retrieves information like the actual first name of that subscriber and pastes it into the email. MyNewsletterBuilder (MNB) provides advanced mail merge personalization through the use of programmable 'tokens' that automatically insert names, addresses, coupons, targeted messages, articles, and more into your email.