WYSIWYG / Genie Editor
WYSIWYG (pronounced wiz-ee-wig) is an acronym for What You See Is What You Get. MyNewsletterBuilder (MNB) provides a WYSIWYG content editing interface (known as "The Genie") that allows you to design HTML newsletters with advanced formatting using a MS Word type menu bar and drag-and-drop interface. The Genie allows users with no HTML knowledge to edit fonts, banners, headers, alignment, hyperlinks, themes, colors, columns, images and more within their textual content. The benefit of using a WYSIWYG editor is that everything displayed onscreen during editing appears in a form exactly corresponding to its appearance when delivered as an email.