Knowledge Base

Custom Subscriber Pages

About This Feature
Subscription URLs allows our users to use external webpages for readers to subscribe, opt-in, or unsubscribe from your newsletter. When you include links to these in the Subscription URL section, MNB will forward your subscribers to that page for that action. These are all completely optional, of course - we wouldn’t leave you hanging! If you opt not to use external pages, MNB’s stock pages will be automatically used.

How to Use This Feature
It is up to each user to create their own external web pages. Once you have this page created, you will go to “Subscribers” in the main menu and click “Preferences.” On the Preferences page, click on “Options” in the left side menu. On the Options page, you will see entry boxes for URLs under the title “Subscription URLS.” As always, be sure to click the green save button when you’ve finished inputting your URLs.

You may submit a custom URL for the following subscriber actions: Subscribe, Opt-in, Unsubscribe. Any time a user completes one of these actions they will automatically be directed to your webpage. From there, the rest is up to you!

Best Uses
Custom pages allow you to enhance company branding and recognition. You can use these pages to gather more information about your readers and your email marketing campaigns, which will make your newsletter a greater value to your readers.

Your subscribe and opt-in pages are a prime location for making sure that future readers know what they are in for and set preferences. Give readers a sample of what you have to offer and consider a gift or discount for signing up.

Another item of interest for email marketers is why people unsubscribe. Are they tired of your content? Have they lost interest? Did your newsletters change? Did they receive too many newsletters? Is your content no longer relevant to them? Conducting an exit survey is a great way to find out why people are leaving. Keep your survey short and sweet to increase the likelihood that users will be willing to engage. Sometimes all you need is one request: “Please tell us why are you unsubscribing.”

Sign-Up Builder

About This Feature
This feature enables you to create a customized subscription process for new subscribers to your email marketing campaigns. You can create forms, preview your forms, select email groups for your subscribers to join, restore default settings and choose whether or not to display tokens from this page. Select from a single-step sign-up process or a multi-step sign-up process. You can also create a sign-up form Facebook App. To further customize the look of your multi-step sign-up process, you’ll need to go to Tools → Branding.

If you make changes to the subscription form after you’ve pasted the HTML code to your website, you will need to re-paste the updated code. The code will not update on your website automatically.

How to Use This Feature

This feature is accessed by selecting “Subscribers” on the main menu, then clicking “Sign-up Builder.” You can navigate through the options using the left side “Actions” menu. There are two types of forms to choose from. These are:

One-Step Form: creates a single sign-up form that collects all the information you need without further pages involved.

Multi-Step Form: incorporates a partial form as the initial sign-up form, and navigates the subscriber through a 3-step process hosted on MNB’s servers.
Please note: once you’ve created the form, you can customize (brand) the sign-up process.

[+] Create a One-Step Sign-up Form

To create a single-step sign-up form, make sure that you’ve clicked “One-Step” on the left side “Actions” column.

HTML Snippet
To use the form as it is, copy the HTML snippet at the top of the screen and go. To actually personalize the form, read on. When you are done personalizing your form, you will grab this HTML code (copy it) and use it on your website/blog/where ever you want to put the sign-up form.

Customize
Under customize, you have some fun options. They are:

Style. You can select the colors you want to use for each part of your subscriber form by clicking on the 6-digit color code next to the listed component. You can insert your own color code or use the color selection tool. When you click update, the preview image on the right side will reflect your changes.

Fields. What information do you want your subscribers to give you? Under “Fields” you can choose to display a field, which puts it as an option on your sign-up form; require a field, which means they cannot pass go without giving that information. It’s recommended to use a fairly short, non-invasive sign-up form to maximize your sign-ups. Click update when you’re finished.

Subscriber Groups. What are your readers signing up for? This is where you can determine which subscriber groups they can opt into. You have three options:

Show. This includes the group as an option on the subscriber form.
Hide. This hides the group from the sign-up form. This is particularly useful for internal-use-only groups you might have, such as “Deep Pockets” or “Broke Folk”. Customers don’t need to see that.
Default. Your final option is “Default”. “Default” can be selected in addition to “Show” and “Hide”. If selected with “Show” it shows the subscriber that, in addition to any groups they opt into, they will also be included in the default group(s). If “Default” is selected with “Hide”, then people will automatically be placed in the default subscriber group(s) without their knowledge. Yes, this is legal. As long as they are opting in to your email marketing, you can put them in whatever groups you want &emdash without telling them.

[+] Create a Multi-Step Sign-up Form

Customize
First, you want to select the form style. You can choose from standard, basic, image, or text link forms.

Once you’ve selected the form style, the customization options available for that form style will pop up in the “Options” box. You can preview your customized form on the right side of the screen. Customization options are available for each form as follows:

Standard:

Select font style
Personalize the title
Customize the width (we recommend not going over 300 pixels wide)
Select the color scheme that you like
Customize the colors using the fields below “color scheme”. To do this, you can either input the 6-digit color code, if you know it, or click in the field where the color code is located and use the color slider tool that appears.

Click “Update” button to save your awesome customization.

Basic:

Select one of the pre-made color schemes

When you’ve selected, click “Update.” Pat yourself on the back. That was easy.

Image:

Select from the pre-made buttons

Click “Update” and take a break. You just earned it.

Text Link:

Select the font
Create your own title (or use the one that is there)
Select the text color and highlight color using a 6-digit color code or by clicking the field where the current color code is located and using the color slider that appears.

>Click the “Update” button. You get a gold star.

But What about the other sign-up forms in this 3-step process?
Once you’ve customized the multi-step form, its a good idea to customize the pages that subscribers will navigate through to sign up to your campaigns. In the main menu, select “Tools,” then click "Branding" to get started.

[+] Create a Facebook Sign-up Form for Your Fanpage

Best Uses
Using sign-up forms is the easiest hands-free way to gather new contacts &emdash meaning new leads. Short, single-step sign-up forms are often the easiest way to ensure subscriber follow-through. However, using buttons or text links present a more clutter-free method of directing people to your newsletter. Which ever you decide, make it sing with your brand and personality. If you create a multi-step form, we highly recommend proceeding directly to "Branding" (under "Tools")to ensure continuity in your branding.

Knowledge Base

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Custom Subscriber Pages

Sign-Up Builder