Knowledge Base

About This Feature
Once your newsletter has been successfully processed, Reports is where you will go to see how well your campaign is performing. This area is home to your complete online email newsletter tracking statistics, which allows you to analyze your email marketing efforts and make adjustments accordingly. Utilizing and understanding these reports is essential to creating better and better newsletter campaigns.

How to Use This Feature
Under “Reports” in the main menu, you can click on links that take you to Newsletters, Auto-Series or Activity pages.

• The Newsletter Report page will show you metrics for each newsletter sent. (More details below)
  
• The Auto-Series Report page will show you each Auto-Series you are running, the status of the series, your most recent and your upcoming send dates. You can click on any individual Auto-Series for further information.
  
• The Activity Report page will show a list of contact additions, updates and removals along with a status, start date, and finish date.
  

Best Uses
The reports page is one of the most important areas of your account; it is where you gauge the success of your email marketing campaigns. If, for example, you can see that you are getting more positive reaction over time this shows that your newsletters are improving and are gaining more interest. Conversely, if you see that "opens" of your newsletters have been declining over time, you could identify if there is a change you implemented in the newsletters that your readers did not like, or perhaps you haven't been varied enough to keep interest. This information is essential to catering your newsletters to your target customers and/or fans, ensuring happy readers and a successful campaign.

About This Feature
Emails that bounce have failed to arrive in an inbox for one of two reasons:

• A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent address. These bounces are automatically removed from your subscriber lists.
  

• A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server. This may also happen if an email server marks your email as spam. Soft bounces are particularly important to note because MNB will automatically attempt to resend to soft bounces. These bounces are not removed from your subscriber list unless you remove them.

How to Use This Feature
Bounces are located on a newsletter report. To locate them, click on Reports --> Newsletter. Then look for the column titled “Bounces,” these are listed for each newsletter that had bounces. No number is great news! If you have some numbers, don’t worry - it happens to the best of us. The bounce report gives you some information as to why those newsletters didn’t reach their destination - and what subscribers didn’t get to read your riveting newsletter.

Best Uses
Keeping your email list clean is essential for optimum email deliverability. Your email reputation is what keeps your newsletters landing in inboxes rather than being filtered out as spam and sending emails to address that bounce will cause you to look suspiciously like a spammer. Besides, there’s really no point in using up valuable time and emails sending to addresses where they’ll never be seen or read.

Exporting your soft bounces makes it easy to compare to previous sends and remove bounces by uploading the bounce report to remove subscribers.

When it comes to removing email addresses that bounce it is best to go ahead and remove hard bounces immediately and compare soft bounces from month to month. Soft bounces that repeat for more than 2 or 3 months months can be removed. You can also view the soft bounce details and remove contacts based on this information.

About This Feature
The auto-series reports page offers a look at the data generated by your email newsletter auto-series. Newsletter auto-series allow MNB users to create an set of newsletters that are automatically sent at predetermined intervals. The reports page keeps you up-to-date with the sending schedule and recipient data.

How to Use This Feature
To find the auto-series reports page, click on “reports” in the top menu of your MyNewsletterBuilder account. You will be taken to the reports landing page. Now click on “auto-series” along the sub-header row and you’ll be taken to the reports page listing all of the auto-series that you’ve created.

Best Uses
Use the auto-series reports page to track the reception of your ongoing series. If you notice a growing difference in the number of recipients versus the number of subscribers, head back to the “reports” main page to see a further breakdown of the data from each newsletter in your auto-series. An increase in “bounces” or a decrease in “opens” might mean it’s time to reevaluate your sending schedule.

About This Feature
The Unsubscribed (also “Unsubs”) field is found within the reports section of MNB, available from the main navigation. This is the metric that shows you how many people unsubscribed to your newsletters via any individual newsletter sent out. This information allows you to see how well (or rather, not well) received your newsletters have been, as people will only unsubscribe if they feel they are being spammed or that the content is not relevant to them. This also allows you to see if any particular newsletters are causing people to unsubscribe.

How to Use This Feature
To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “Unsubs”. You can click this number to go into the unsubscribed report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.

Best Uses
This feature allows you to see who is unsubscribing from your newsletter. Pay attention to which newsletters lead to the most and the least unsubscribes. What was different about the successful newsletters? Did people unsubscribe immediately after viewing the newsletter, or did they take some time? You can then adjust your newsletter strategy accordingly. If you did not have many unsubscribes, and then suddenly begin to have a lot, what have you started doing differently? Are you sending out more newsletters than usual? If so, perhaps your readers are feeling spammed. Have you changed the way you are presenting your content? If so, perhaps your readers feel the content is no longer relevant to their interests. This sort of self-reflection will lead to better newsletters and a better future subscriber retention rate.

About This Feature
The Subscribed (also “Subs”) field is found within the reports section of MNB. This is the metric that shows you how many people subscribed to your newsletters via any individual newsletter sent out. This information allows you to see how well received your newsletters have been, as people will only subscribe if they like the content. This also allows you to see if any particular newsletter has more or less effect than others in getting new people to subscribe.

How to Use This Feature
To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “Subs”. You can click this number to go into the subscribed report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.

Best Uses
This feature allows you to see who is subscribing to your newsletter, and which newsletter has caught their interest. Pay attention to which newsletters gather the most and the least subscribers. What was different about the successful newsletters? Did people subscribe immediately after viewing the newsletter, or did they take some time? You can then adjust your newsletter strategy accordingly.

Furthermore, with this feature, it is easy to gather together subscribers with similar interests into their own unique categories. If a newsletter garnered a ton of new subscribers, this would be a sign that whatever was covered in that newsletter was very interested to those people. You can use the Copy Subscribers option to then gather all of these users into a single category to target.

About This Feature
Opens are located on a newsletter report. To locate them, click on Reports --> Newsletter. Then look for the column titled “Opens,” these are listed for each sent newsletter that has been opened by at least one subscriber. This number indicates how many people opened your email.

How to Use This Feature
Click on the number under the opens column in your newsletter report. This will take you to the “opened report,” a more detailed analysis. On the opened report page, you will see the email addresses that have opened your newsletter and you will see how many times they opened your newsletter. You can navigate through more options using the “Actions” menu on the left side of the page. On the actions menu, you can view the newsletter summary, view subscriber data, copy subscribers or export the subscribers who opened your email. You can also click on a subscriber’s email address to edit their subscriber information.

Best Uses
This feature allows you to track which readers are most engaged with your newsletter. It also lets you see how your newsletters perform in relation to one another. If one newsletter received a large number of opens and another did not, you can compare what is different about them. Or, if one newsletter caused a group of readers to open it, you could save that group of recipients as a separate subscriber group and email them to reward their participation. The people that repeatedly open your newsletters are the audience you most want to focus your attention on.

About This Feature
Complaints happen when recipients mark your email marketing campaigns as “spam.” This is sent back to our system for monitoring. We take spam super seriously here - too many complaints (more than 1 per 1,000 emails)results in us freezing your account until we can chat with you. If you need help lowering complaints, you can contact our customer service. You can monitor your complaints at Reports → Newsletters. Please note that a small amount of complaints are normal. People sometimes like to mark valid email marketing as spam.

How to Use This Feature
First click on "Reports" in the top menu bar. You will then see a listing of your sent newsletters, listed in chronological order, with the most recently sent at top. For each newsletter sent, you will be able to see various metrics, "Comp" (Complaints) being one of these. Unlike some other metrics, we do not provide an email list of complainants. Complainers are automatically removed from your email subscriber list. As for whiners... we’ll let you deal with that.

Best Uses
This feature allows you to track what content is most effective in your newsletters. It keeps you out of hot water - or lets you know that you’re going to be in hot water. It’s a good indication that a webinar or training session may be in order. Or, you can use it to determine if you are a spammer.

About This Feature
Clicks are found within the Reports section of MNB, available from the main navigation. This metric shows you how many links in your newsletter were clicked. This information helps show you how people interacted with your newsletter. If you were trying to get readers to buy a ticket or view your website, did you succeed? This information will help you determine that.

How to Use This Feature
To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “clicks”. You can click this number to go into the Link Report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.

About this Feature
Activity Reports is a feature that allows you to view contact additions, removals, and updates. You can also delete jobs (before or after they take place) from this location.

How to Use This Feature
To access Activity Reports click on “Reports, Activity” along the top menu.

Best Uses
Looking at your activity reports is a good way to monitor changes to your contacts list. Of particular importance may be the “error” category - if you imported a large number of contacts with errors it would be wise to check over that list for formatting or other types of problems.