Subscriber Groups
About This Feature
The Groups page lets you view, add, and edit subscriber categories. These categories are your different mailing groups. There is no limit on how many subscriber groups can be in an account. Subscribers must be in a group in order for you to send to them. A single subscriber can be in multiple groups at a time, and will only count toward the subscriber quota once. They will also only receive newsletters once when you send to multiple groups.
How to Use This Feature
Click “Subscribers” on the Main Menu. Select “Groups.” Use this feature to access, edit, create, and export subscriber groups.
[+] Exporting Groups
Export Active: Downloads a
CSV file of subscribers currently active within your account.
Export Deleted: Downloads a CSV file of subscribers you have specifically deleted from your account.
Export Unsubscribed: Downloads a CSV file of subscribers that have unsubscribed or have hard-bounced.
[+] Adding a Group
Create a name and description for your subscriber group. Use a subscriber-friendly name, as it will be viewable by your subscribers on certain sign-up forms. The description field is optional.
[+] Manage Your Groups
To edit or view the individual subscribers within an existing category, click on the group name which will take you to a detailed Manage Group page which offers these additional actions: Confirm All, Copy All, Export All, and Add Subscribers.
Confirm All - sends a confirmation message to your email subscribers.
Copy All - allows you to copy the subscribers from one group into another group.
Export All - downloads a CSV (comma separated values) file of the subscribers in that group.
Add Subscribers - brings you to different page where you can add new subscribers.
[+] Make Edits to Groups
Make edits to the group using the icons located on the right side of each subscriber group.
Edit - allows you to edit the group name, description, and subscriber options.
Clear - removes all subscribers from the group without deleting the group.
Delete - delete this group record completely.
Note: when deleting subscribers from your account, your total subscriber count will not reflect the change until your account refresh date (found under Account > Quota).
Best Uses
Confirming subscribers in email groups is an email marketing best practice. The double opt-in ensures you only have subscribers that want to be part of your list.
Having multiple subscriber groups helps to better focus your email marketing efforts, sending relevant content to those who are the most suited to receive it.
You can download the results of clicks or opens from one campaign and create a new subscriber list by uploading the downloaded CSV file into a new or existing subscriber group.
Include options for frequency of sending and type of message on your subscriber sign up form. This avoids unsubscribes by empowering your readers to select what they want to receive.