Reports: Auto-Series
About This Feature
The auto-series reports page offers a look at the data generated by your email newsletter auto-series. Newsletter auto-series allow MNB users to create an set of newsletters that are automatically sent at predetermined intervals. The reports page keeps you up-to-date with the sending schedule and recipient data.
How to Use This Feature
To find the auto-series reports page, click on “reports” in the top menu of your MyNewsletterBuilder account. You will be taken to the reports landing page. Now click on “auto-series” along the sub-header row and you’ll be taken to the reports page listing all of the auto-series that you’ve created.
[+] Reports
The central feature of the auto-series reports page is the report. The information in this table will continue to stay updated with the current status of the newsletter.
The report contains the following information:
The auto-series name. This is a hyperlink that will take you to a breakdown report for that auto-series
The status. If it is listed as “active” that means it is continuing to send as you set it up. If it is disabled, that means that you’ve placed it in an “inactive” status. If it says “complete” status, then it has completed sending per your instructions.
Last Send. This is the date that the last email in your series was sent.
Recipients. This is a hyperlinked number that will take you to the list of all email addresses who have actually received emails from this series. You can click the link and see all of the email addresses of those who have received your series emails.
Next Send. The date of your next scheduled series send. If your series is inactive, the word Activitate” will appear as a hyperlink. You can click the link to activate the series.
Subscribers. This is the number of subscribers you are sending to. This is different from recipients, which only reflects email addresses of those who have received the email. You can click on the hyperlinked number under subscribers to see the full list of emails who you are sending the series to.
Total Sent. The total number of newsletters you have sent in the series.
Best Uses
Use the auto-series reports page to track the reception of your ongoing series. If you notice a growing difference in the number of recipients versus the number of subscribers, head back to the “reports” main page to see a further breakdown of the data from each newsletter in your auto-series. An increase in “bounces” or a decrease in “opens” might mean it’s time to reevaluate your sending schedule.